📚🚀#TheGrowthBookClub — Obviously Awesome! By April Dunford (A Review)

Author’s main takeaways:

So what is April Dunford’s 10-step positioning framework?

Source: https://www.aprildunford.com/obviously-awesome

3 positioning styles, for 3 market types:

  1. Head to Head: If you’re already a market leader. Prospects are comparing alternatives using a set of features where you come out on top.
  2. Big Fish, Small Pond: The goal of the Big Fish, Small Pond style of positioning is to carve off a piece of the market where the rules are a little bit different — just enough to give your product an edge over the category leader.
  3. Creating a new market category: You aren’t simply capturing demand that already exists; you have to spark some demand first.

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👩‍💻 A Tech Lover👷 Product Builder 📈 Growth & Product Marketing Specialist ‍🎓 An Infinite Learner

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Shelly Eisen Livneh

Shelly Eisen Livneh

👩‍💻 A Tech Lover👷 Product Builder 📈 Growth & Product Marketing Specialist ‍🎓 An Infinite Learner

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