📚🚀#GROWTHsnacks: The Two Value Propositions of B2B SaaS

BTL Outcome — Focuses on Features and Benefits

ATL Outcome — Focuses on the Need for Change

The ’Cause and Effect Split’

Bringing BTL and ATL buyers together at the right time is key

How does this concept affect B2B SaaS retention efforts?

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👩‍💻 A Tech Lover👷 Product Builder 📈 Growth & Product Marketing Specialist ‍🎓 An Infinite Learner

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Shelly Eisen Livneh

Shelly Eisen Livneh

👩‍💻 A Tech Lover👷 Product Builder 📈 Growth & Product Marketing Specialist ‍🎓 An Infinite Learner

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