Jan 11, 2022#GrowthSnacks: From “Crazy Mode” to “Ready Mode” — Improving Your Go-To-Market AgilityIn this post, I focus on the importance of effective and constant GTM triage, designing for the unexpected, and “trusting the process” — to promote agility and ensure that you are staying strategic vs. becoming helplessly reactive as the quarter progresses. Let’s dive in! :D 🤿 🤿 🤿 The first…13 min read13 min read
Aug 29, 2021🚀#GrowthSnacks: Practice your Growth Mindset and Continous Learning In Professional CommunitiesThis growth snack discusses how online professional communities facilitate (and thrive on) activities that encourage practicing the growth mindset and continuous learning. From collaborating on exploring uncharted territories to group discussions with many pathways and opinions, to knowledge and experience sharing — it’s all in there. I wrote it to…Growth11 min readGrowth11 min read
Jun 28, 2021Product-Marketing Management: From 0 to 1 — Part IIIn part I, we talked about how to identify relevant past experience and current gaps. In this post, we will review helpful tools and frameworks you can use to bridge some of these gaps, prepare for your interview process or home assignment, and ultimately — your daily PMM work. You…Product Marketing Manager12 min readProduct Marketing Manager12 min read
Jun 14, 2021Product-Marketing Management: From 0 to 1 — Part IThe Dao* of Professional Growth No one graduates from college with a degree in Product Management, Product Marketing Management, or Growth leadership, let alone — with years of relevant practical experience in these. These are roles we all cross over to, from being engineers, marketers, business, operations, sales, and success folks. This is to say…Professional Growth10 min readProfessional Growth10 min read
May 19, 2021🚀 The Art of Reforging Growth — A Reforge Program ReviewMost of you don’t know that my maiden surname means “Iron”, in German — but this is not the main reason why Reforge felt like a calling. It’s more about my urge to keep learning, practicing the craft, and looking for new powerful tools and frameworks to apply in my…Growth8 min readGrowth8 min read
Apr 19, 2021🚀#GROWTHSnacks: Price Sensitivity, Cognitive Biases and How I Spent Over $100 on Hair Products🧴In today’s #GrowthSnack, I will discuss willingness to pay and how it relates to cognitive biases, as well as what would be an effective strategy to market and build products for consumers that are less price sensitive. …Pricing7 min readPricing7 min read
Feb 28, 2021🚀#GrowthSnacks — Professional Clubs on ClubhouseLike many other things, I first heard of Clubhouse via Andrew Chen. A few weeks ago, Orit Levy invited me to the app, and so far, it’s been really interesting. Experiencing the product as a PM, PMM, and a user — I keep thinking about and analyzing their GTM, engagement…Clubhouse3 min readClubhouse3 min read
Jan 28, 2021📚🚀#GROWTHsnacks: The Two Value Propositions of B2B SaaSToday’s growth snack discusses Skip Miller’s concept of having more than one value proposition (VP) in B2B sales motions, where the user buyer is not the same person as the economic buyer. This will provide some insight into the importance of enabling your teams about multiple VPs regularly — whether…Atl5 min readAtl5 min read
Dec 30, 2020🚀 A Personal Growth Hack for 2021 — Double Down on Your StrengthsThe last #GROWTHsnack of 2020 is all about personal growth — just in time for some new year’s resolutions. For many of us, 2020 has been a year full of forced, unexpected changes and pivots. Many of my highly experienced, talented, capable friends and colleagues found themselves looking for their…Growht Hacking10 min readGrowht Hacking10 min read
Dec 8, 2020📚🚀#TheGrowthBookClub — Obviously Awesome! By April Dunford (A Review)Today’s #GROWTHsnack discusses the art of positioning and reviews April Dunford’s excellent book on the subject. Author’s main takeaways: “1. Any product can be positioned in multiple markets. Your product is not doomed to languish in a market where nobody understands how awesome it is. 2. Great positioning rarely comes by default. If…Positioning5 min readPositioning5 min read
